The Panther Experience

Our consulting services range from personal introductions to key investors who would be most interested in your company to digital advertising, lead generation services, and strategy consultations to guide companies through mergers and acquisitions or just improve overall efficiency of the business.


Strategic Advisory

From executive advisory and support to competitive strategy coaching, we provide an array of strategic planning and development support solutions to meet your business needs.

  • Strategic Consulting: We work to help companies to accelerate sales, forge quality connections with key vendors, and media outlets to gain exposure and grow in new markets.
  • Corporate & Business Development: We help companies develop and secure strategic partnership opportunities—managing connections between cannabis brands and high-level investors within our exclusive Panther EcoSystem.
  • Transactions / M&A Joint Ventures: We have expertise in joint venture consulting, mergers and acquisitions advisory, due diligence services, and advanced deal structuring.


Capital Advisory

Using our proven capital raising process, we provide sound strategic advisory for companies to secure an investment.

  • Personal Introductions: We can introduce you to several groups of investors from our marketplace—1) 120+ investors who have invested in Panther deals, 2) family offices, 3) high net-worth retail investors, and 4) top cannabis venture capitalists.
  • Fast & Compliant SPVs: We can launch an SPV in as quick as two weeks. Plus, we do all the leg work: from raising capital and deal structuring advisory to pitch prep and promotion through our marketplace of investors.
  • Investor Compatibility Analysis: We match you with investors based on your overall compatibility score with prospects from our highly-vetted marketplace of connections.
  • Outreach: We initiate your capital raise by disseminating your company materials to promote your company to investors from across the Panther Marketplace.
  • Benchmarks & Optimization: We ensure that the fundraising strategy and plan that we create is successful by maintaining ongoing check-ins to provide coaching and support as well as collectively discuss improvements to implement until the fundraising round is complete.


B2B Lead Generation

We turned our passion for lead generation innovation into an expertise using LinkedIn as a tool to garner new leads.

  • Generate Quality Leads Efficiently: We do all the legwork to hand off qualified leads to your sales team designed with ROI in mind.
  • Solutions That Deliver Results: Our targeted lead generation strategies bring you qualified contacts to meet a multitude of business needs.
  • Lead Targeting Strategy: We build out your custom list of targets, connect with your leads, and start to develop your database with new prospects.
  • Lead Qualification: We leverage key data about your connections from our network of strategic partners to deliver a solid list of highly qualified leads — carefully vetted just for your business.

  • Database Building & Reporting: We analyze the numbers to provide a high-level breakdown to show you the impact of the campaign and offer you in-depth insights on how best to further connect with your leads.


Digital Ad Solutions


We help you create digital ad strategies for programmatic advertising, B2B LinkedIn lead automation, social media, email marketing, blogging, and SEM & SEO. 

  • Data Driven Targeted Strategies: We leverage first and third-party data segments, including cannabis shopper behavior, layered with geo-targeting. Using programmatic inventory, relevant ads are served to highly targeted audiences via DSPs, publishers, and other inventory partners
  • Targeted Ad Campaign Deployment: We leverage first and third-party data segments, including cannabis shopper behavior, layered with geo-targeting.
  • Cutting Edge Ad-tech Solutions: We offer seamless access to desktop, mobile, audio/video, and connected TV inventory. We analyze the data and analytics from your ad campaign and website to continually optimize return on ad spend.
  • Reporting/Analytics & Campaign Optimization: We continually provide in-depth analysis and meetings discussing campaign progress along with weekly reports and snapshots to show you the impact of your ad campaign and how to optimize your ad spend so you can maximize ROAS. 




Frequently Asked Questions

Digital Advertising: Why choose the Panther Group for digital advertising?

We understand specific needs, markets and profiles in order to get your product in front of  the people that need what you have to offer most. Our President and Co-Founder, Scott Berman, has a combined 25+ years of experience working in cannabis, digital advertising and marketing; an expertise we leverage to deliver impactful strategies that drive results for our clients. We also work directly with vendors specializing in the cannabis industry to ensure your ads reach the right people, at the right places at the right time. And, we provide comprehensive updates and reports to our clients weekly to discuss results and optimization plans. See our latest case study about how we helped one client slashed their cost of acquisition using strong programmatic advertising. 

B2B Lead Generation: How do you qualify the leads you acquire for clients?

We carefully vet leads using specific searches, coordinated with our Panther Database of 27K+ contacts. We also provide our clients with bi-monthly calls with to share updates with our customer experience representative.

After a client signs on, we have a discovery call w/ Data manager to explore the business needs, goals, root pain points, wins, losses, and how we can make room for improvement. Then, we comb through our database to find qualified leads before our Biz Dev team begins the process of verifying warm leads to vet and determine interest before passing them off to the client. 

Capital Advisory: Capital Advisory: How many deals has the Panther investment team been involved in?

We have participated in 40 direct investments into cannabis companies across two venture funds.

Capital Advisory: How many deals has the Panther Group evaluated?

The investment committee at TPG has evaluated over 700 investment opportunities since 2014.